“WordPress.com vs. WordPress.org” (4 Things to Know & How to Switch)

I live in WordPress. Every morning, I log into the backend of HostingAdvice.com, and a huge chunk of my 9-to-5 hours are spent fiddling with posts, pages, and various custom fields.

In my off-hours, I find myself fielding questions from friends and family members, who know what I do for a living and just want to know why their site “suddenly” looks like XYZ. I’d say 90% of the time I end up in their WordPress backend, tinkering with yet another set of plugins and dashboard settings. I don’t mind it, though. WordPress is my home.

One popular WordPress question has stuck with me for a while now. It’s a question so basic, it doesn’t get covered often, but its answer I find myself clarifying more often than I care to admit:

What’s the difference between WordPress.org and WordPress.com?

I thought it’d be worthwhile to curate my knowledge on the subject in one exhaustive guide for future reference. Here we go — the short version:

  • WordPress.com is a fully hosted website that allows you to build and customize your own website for free. It’s all browser-based, so there are no downloads involved. You just sign up for an account, choose a theme, and then point and click or drag and drop to start creating online.
  • WordPress.org is the site where you’ll find the WordPress software, which is free to download. In this case, WordPress refers to the popular blogging app you can download and install while hosting with a WP-friendly provider. This is often called self-hosted WordPress.

Now I’ll go more in depth. Let’s compare how the two stack up when it comes to costs, design, site traffic and storage allowances, and support. Then, we’ll cover steps to migrating your site or blog from WordPress.com to WordPress.org (the self-hosted route).

The main difference is that one (WordPress.com) refers to an online website builder that allows you to create, launch, and host a website, whereas the other (WordPress.org) refers to self-hosted software to be used in conjunction with a web host. They’re both free, and they’re both easy to use. Let’s break it down.

1. Cost

First and foremost, neither the fully hosted, browser-based site builder or the self-hosted software costs a dime. They’re both completely free. The catch is that long-term website goals require more than just a platform for design. Some unforeseen expenses include:

  • Domains: WordPress.com offers a free subdomain, meaning your site could be myelephantblog.wordpress.com, but this isn’t conducive to online stores or professional websites. You can pay to register for your own personalized domain, which will cost you an average of $8 to $15 per year. Alternatively, with the self-hosted option, you can sign up for a WordPress hosting plan that includes a complimentary domain name registration.
  • eCommerce: If you’re setting up an online store, you need additional functionality to display products, collect payments, handle shipping, and maybe even offer discounts or return-customer logins. All of this can be done with either WordPress option, but you’ll have to pay for third-party eCommerce tools with WordPress.com as opposed to utilizing the free eCommerce apps available to WordPress.org users.
  • Storage: The average webpage weighs upward of 2,260KB, or 2.26GB. WordPress.com caps your allotted free storage at 3GB. Sure, you can pay for more — $36, $99, or $300 a year for 6GB, 13GB, or unlimited storage, respectively. FYI: Most shared hosting plans promise unlimited hosting for around the price of WordPress.com’s 6GB plan.
  • Ads: Here’s the kicker. WordPress.com reserves the right to display ads on all free accounts. To avoid this, simply sign up for a paid account (or go for the always-ad-free self-hosted WordPress.org option).

I’m always initially wary of anything with a $0 price tag. Where’s the gotcha? In the case of WordPress.org versus WordPress.com, it boils down to how much of an investment you’re willing to make in the maturation of your website. WordPress.com is a great starting ground, but WordPress.org is for serious site owners.

2. Website Design and Customization Options

Here, you’d assume the two WordPress venues are interchangeable. It’s the same design software at its core, right?

The gimmick is WordPress.com offers limited theme support, meaning you’re limited to the themes on WordPress.com. Not all of them are free, and none of them allow custom CSS.

Alternatively, WordPress.org boasts the designs of millions of theme developers, and you have tons of plugins and add-ons at your disposal. Oh, and self-hosted WordPress lets you edit the HTML and CSS to your heart’s content. I guess that’s the real differentiator.

WordPress.com doesn’t support third-party plugins either. This could be seen as good or bad. When used conscientiously, plugins are amazing! They can dramatically extend the functionality of your site (or, consequently, ruin you — conscientiously is the key word there). They are subject to human error, being created by humans and maintained by humans and all. Nevertheless, this is a bummer for WordPress.com users.

3. Hosting Specs (Storage, Bandwidth, Domains)

When it comes to hosting specs, the differences lie in who’s doing the hosting and who’s paying for it. In the case of WordPress.com, WordPress is taking care of the hosting, and the ads are paying for it. If you upgrade to the Personal, Premium, or Business plans, you’re no longer faced with ads, but you’re essentially paying for the web hosting at that point.

Screenshot of WordPress.com plans

WordPress.com plans range from $3 to $24 per month, billed annually, with 6GB to unlimited storage allowances.

As the name implies, if you choose self-hosted WordPress, you’re paying for web hosting from a third-party vendor. Shared hosting typically costs $3 to $5 per month, and with that comes unlimited storage, site traffic, and databases; a free domain name and email hosting; and a free website builder with hundreds, if not thousands, of professionally designed templates.

The WordPress.com hosting itself is excellent, but the additional resources you need to keep a site afloat make the fully hosted site builder inefficient from a cost perspective.

4. Support and Security

By themselves, WordPress.com and WordPress.org are on pretty level ground when it comes to security. WordPress.com’s security help is essentially password strength advice and the option to enable two-factor authentication. Similarly, the main security concerns associated with WordPress software stem from weak passwords, unstable plugins, and missed updates to the core.

When the support question comes up, that’s when WordPress.org takes the lead again. At last count, the WordPress community has nearly 250,000 active members who attend meetups around the world. More than 2 million topics are covered in the support forums. Odds are any WP-related issue you run into has been faced and conquered by dozens or hundreds or thousands of folks who came before you. Furthermore, you can check out the “online manual for WordPress and a living repository for WordPress information and documentation” by visiting the Codex.

Basically, WordPress support is abundant, and that’s before even mentioning the support of your WordPress hosting provider. Some teams are better at providing CMS-specific support than others, but SiteGround, Bluehost, and DreamHost have been officially endorsed by WordPress.

Based on our discussion above, you’re probably thinking self-hosted WordPress is your better bet. If you’ve already invested effort (or even money) into building a site on WordPress.com, however, not to worry. Making the migration to another hosting provider using the WordPress platform is plenty doable — easy, even.

1. Export Content From Your WordPress.com Site

First, you’ll want to export any content you have stored on your WordPress.com site. Within the Settings sidebar menu of your dashboard, you can choose to export select posts, pages, or feedback, or, more than likely, you’ll choose to “Export All.”

Screenshot showing how to export content from WP.com

To export your content from WordPress.com, navigate to Settings, then the Export tab, and click “Export All.”

Choose the free option: “Create an XML file containing your posts and comments for you to save or import into another WordPress blog.” Select “all content” to export everything, and the XML file will download to your computer. And with that, you’re ready to migrate to bigger and better WordPress things!

2. Choose a Domain and a WordPress-Friendly Host

If you don’t already have a domain apart from yoursite.wordpress.com, you’ll need to register for one. Fortunately, most shared hosts include a domain name in their packages. This domain is yours for a year, or longer with certain providers, and typically only costs around $10 to renew.

When it comes to selecting a host, there are several WordPress-specific features we look for, the most important being one-click installations for the WordPress software. Some hosts even preinstall WordPress at checkout. Other perks you may find include WordPress-optimized page caching features for added performance, auto-updates to the WP core, and the option to host multiple sites on a single account.

Given the popularity of WordPress for both beginners and experienced developers, several hosts offer shared hosting plans tailored to maximizing performance and usability of the content management system. Bluehost even comes recommended by the WordPress Core team, while InMotion and A2 Hosting soup up their hosting hardware with the inclusion of high-powered solid-state drives. Doteasy, meanwhile, gives users ample configuration options to choose from while ensuring top-notch security with automatically installed WordPress updates and domain privacy.

3. Download and Install WordPress

I mentioned some hosts, like InMotion, will preinstall WordPress for you. However, most simply offer one-click software installations through your hosting control panel (typically cPanel, Plesk, or a branded version thereof). To do this:

  1. Log into your web hosting control panel (e.g., cPanel or Plesk).
  2. Look for one of two things:
    • An auto-installer app (e.g., Softaculous, Fantastico, Installatron, or QuickInstall)
    • A section labelled “Software,” “Apps,” or “Scripts” with the WordPress logo in it
  3. Find and click the WordPress logo. Follow the instructions to download and install.

If you’re a do-it-yourself-er, the Codex will walk you through how to install WordPress manually.

4. Import Your Content

Now it’s time to import all that content we exported from your WordPress.com site that’s now sitting in an XML file on your computer. Go to your newly installed WordPress backend, likely found at yourdomain.com/wp-admin/ or yourdomain.com/wp-login/, and log in to begin.

Screenshot showing how to import WP.com content

To import content, go to “Tools,” click “Import,” and choose the WordPress Install Now option.

Find “Tools” in the left-hand sidebar, and click “Import.” You’ll see WordPress is set up in such a way that importing content from popular platforms and feeds is easy. Choose the WordPress option at the bottom, and click “Install Now.”

5. Redirect Visitors to Your New Site and Make Your Old Site Private

This final step is completely optional. If your WordPress.com site didn’t ever really develop a user following, you can set it to private mode and be done with it. In Settings, under the General tab, scroll down to the Privacy section. Select “Private” to keep your site visible to you and approved visitors only, and save the settings.

Alternatively, if you do have some readers or site visitors who would miss you if your site suddenly fell off the map, you should redirect them to your new WordPress site. The best way to do this is using what’s called a 301 redirect, which tells visitors and search engines that the URL they’re attempting to visit has moved permanently.

This is something you cannot do in WordPress.com without purchasing the Site Redirect upgrade, which costs $13 per year. Keeping this upgrade active for a year or two should be plenty of time for your regular visitors to adjust to the new domain. Once you’re ready to cancel the redirect, simply delete the upgrade from your purchases in your WordPress.com dashboard, and then follow the instructions to privatize your WP.com site.

WordPress is my home, and it could be yours, too! The question: What are your long-term goals for a web presence? If you just want to dabble in web content, maybe publish a few snarky blog posts and play around with a cool interface, go the WordPress.com route. It’s a great way to get your feet wet with site building, and it’s free and easy to get started.

If you intend to build a dynamic, hopefully trafficked website for your business or personal brand, you might as well start with a WordPress host. That’s not to say you can’t make that call down the line, as we now all know how to move from the .com to .org versions of WordPress, right?!

Phew, that was a lot of WordPress word vomit. Did I miss something? Let me know!

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About the Author

Laura Bernheim has spent more than 12 years crafting engaging and award-winning articles that share the passion behind organizations’ products, people, and innovations. As a contributor to HostingAdvice, she combines a reputation for producing quality content with rich technical expertise to show experienced developers how to capitalize on emerging technologies and find better ways to work with established platforms. A professional journalist, Laura has contributed to The New York Times, Sports Illustrated, the Sun Sentinel, and the world’s top hosting providers. In addition to conducting interviews with industry leaders, Laura drives internal writing and design teams to deliver stellar, timely content that clearly explains even the most difficult concepts.

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