TL; DR: iMobie, founded in 2011, delivers a comprehensive suite of data recovery and management applications for Apple and Android users in more than 160 countries across the globe. From cross-platform tools for data recovery and management to all-in-one software packages to optimize performance on iOS and macOS devices, the company offers a range of apps intended to streamline your digital life. Backed by an enthusiastic team committed to ongoing improvement, iMobie is poised to serve up frustration-busting solutions for years to come.
Sometimes, technology fails us.
A few weeks ago, I came home from work, and my daughter asked if I could transfer an album (which I had converted from CD to MP3 years ago) from my iPhone to her iPad.
I immediately pictured a laborious process involving cables, synching, and passwords. So, in what was surely the epitome of laziness, I purchased it directly on her iPad.
According to Rebon Snow, Marketing Manager at iMobie, I’m not alone in my frustration. Since the company’s founding in 2011, iMobie has been delivering data management applications that solve problems like mine to users around the globe.
“From the very beginning, we noticed many iOS users complaining about the inconvenience of managing songs on the iPhone and iPod,” Rebon said. “At that time, iTunes was the only tool iOS users could leverage for music transfer — and there were no third-party tools for that purpose.”
To fill the apparent gap in the market, the team behind iMobie decided to create AnyTrans, a powerful alternative to iTunes that would help iOS users to transfer, convert, and share songs on iOS and Android mobile devices, as well as cloud drives.
Today, the company offers a comprehensive suite of cross-platform solutions, from data recovery and management applications to system maintenance utilities, that help streamline the digital lives of users from more than 160 countries across the globe. Ultimately, by empowering users to solve their data management problems and boost efficiencies, iMobie’s enthusiastic and committed team hopes to make our daily lives just a little bit better.
Rebon said the past few years have brought forth rapid innovation in mobile devices and associated technology, such as artificial intelligence and cloud computing. As mobile assets continue to impact our personal and professional lives, mobile app developers are joining the market in droves, hoping for the chance to grab their piece of the pie.
In this new competitive environment, Rebon said mobile developers like iMobie must continuously improve upon their software, both in terms of quality and features, to guarantee the best possible user experience. They also have to upgrade their products in step with Apple’s updates and quality standards to avoid the incompatibility mishaps that so often drive users away.
“With Apple’s continuous hardware improvements and updates to the iOS system, we’ve found that users are becoming more selective when it comes to third-party products,” he said. “That’s why we constantly improve our products to provide users the best experience possible.”
To ensure harmony with Apple’s products and gain a competitive advantage, iMobie set up a research team devoted to keeping the company’s four major apps — AnyTrans, PhoneRescue, PhoneClean, and MacClean — stable with each iOS and macOS update. The company also listens carefully to customers to solicit feedback that is used to inspire additional improvements.
If iMobie’s user base is any indication of whether the strategy is working, the outlook is certainly positive. As of 2015, AnyTrans alone had garnered the interest of 5 million users. By 2018, just three years later, that number doubled, reaching more than 10 million users.
iMobie’s target audience currently consists mainly of mobile users. Its flagship product, AnyTrans, is an all-in-one data management tool that empowers users to browse, organize, edit, transfer, or back up content from an iPhone, iPad, iPod touch, Android phone, Android tablet, or cloud drive, all in one place.
“AnyTrans helps users transfer data and files seamlessly to any device you want,” Rebon said. “You can quickly transfer all of your iPhone data to a desktop, move data from old iPhone to the new one, and even migrate data from Android to an iOS device.”
The app, which features a user-friendly drag-and-drop interface, also makes the transfer process lightning-fast — in many instances, loading within seconds with a single tap of the finger. Rebon said to keep an eye out for future updates that will take AnyTrans from a mobile data management tool to an all-encompassing data and file management solution.
Another popular iMobie app, PhoneRescue, does exactly what you might assume, sweeping in to save iOS and Android users from potential data loss disasters. The software recovers 31 types of data and files, including photos and messages. And it’s easy to use with an intuitive user interface, a straightforward workflow, and a step-by-step wizard. To date, iMobie estimates the app has rescued early 6 million users from data loss.
“If you’re searching for a data recovery tool for your phone, this is worth a look,” iMobie customer Ray Thomas stated in a review on the company’s website. “It recovered much more data than I expected. Just brilliant!”
On the system utilities side, iMobie currently offers two tools built to optimize the performance of your devices: PhoneClean and MacClean.
PhoneClean, built for iOS devices, is available through a subscription that covers every iPhone, iPad, and iPod touch in your household. The app features a number of modes. Silent Clean, for instance, automatically detects your iPhone when it is on the same wifi network or hotspot as your computer before safely deleting junk files. Quick Clean deletes a wide variety of files, including app caches, cookies, temp files, crash logs, and invalid data, among other unnecessary elements.
Internet Clean is a robust solution for clearing caches, cookies, browsing history, and webmail caches. Privacy clean, on the other hand, takes security to the next level by empowering users to remove call histories, messages, notes, and contacts quickly and easily. To eliminate hidden files like notifications from deleted apps and residual attachments from deleted messages, turn to System Clean. Finally, Erase Clean’s shredding algorithms erase your phone permanently before you resell it.
Mac users can optimize their desktop computers using MacClean, a fast and secure option for freeing up space and protecting your internet activities from online criminals. The app includes tools that eliminate malicious cookies; erase records of recently opened apps, docs, and files; and provide protection from a range of malicious threats.
Ultimately, all of iMobie’s applications were designed to offer high-quality data management experiences. “We work to provide complete solutions for cross-platform data management, data recovery, and data backups based on users’ needs,” Rebon said. “We also have professional pre-sales and post-sales support for users to help them enjoy our product with ease.”
Behind the scenes, iMobie is powered by an enthusiastic team of young professionals who are committed to elevating the company’s status through continuous innovation. The team’s ultimate goal is for the company to be known as the world’s leading provider of digital solutions.
The company’s values are centered on honesty, independence, and optimism. “We believe in keeping our promises and being responsible, learning independently, and improving constantly,” Rebon said.
iMobie also strives to have the courage to tackle new challenges. “Our employees aren’t afraid to try new things that may bring forth fresh ideas,” he said. “The key is to have a clear mind with a defined goal and strategy.”
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About the Author
Christine Preusler, a full-time Contributing Editor at HostingAdvice.com, covers the hosting and technology space through in-depth feature articles and interviews with the biggest names in the industry. With more than a decade of experience managing and publishing print and digital publications, Christine leverages her communications skills to keep readers up to date on the latest web hosting services and innovations. Her goal is simple — to distill complex hosting concepts into clear yet thought-provoking narratives suitable for developers and tech newbies alike.