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If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn’t…
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I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent…
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A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after…
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In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way…
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All attribution reports in Google Ads will soon include information about cross-device activity and conversions. This will provide marketers with…
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Google has officially launched Google Ads Editor version 1, which now offers full cross-account management. This is the first major…
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Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference?…
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Ad extensions are an important part of optimizing your paid search ads. They can help you gain a competitive edge,…
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PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a…
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Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads. In testing, Bing’s new Action…
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