Audience
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Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding. Over 70%…
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Google Marketing Live concluded last week after two days full of announcements related to new Google Ads features. If you…
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Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score…
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We’re always trying to learn more about our customers. What do they like? What do they buy more of? Where…
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While PPC automation is all the rage, one of the best ways to improve account performance is to optimize your…
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The choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly…
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Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. With…
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Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. With…
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Search engine marketing and display advertising are some of the best ways to reach your audience in a target market.…
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In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to…
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