We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.
Who can take the survey?
Anyone who markets local businesses in any way is eagerly invited. Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! Whether you do just a little local search marketing or a lot, are a novice or an adept, your insights have value.
What is the survey about?
Unlike a typical local ranking factors poll, The Local Search Marketing Industry Survey digs deep into marketers’ experiences with tactics, challenges, clients, Google, and the working environment. For example, we learned last year that:
- 90% of respondents felt Google’s emphasis on proximity was detrimental to SERP quality
- 62% felt there aren’t enough quality local search marketing training materials available
- 60% lacked a comprehensive review management strategy
- 49% felt utilization of Google Business Profile features were impacting local rank
- 35% had no link building strategy in place
- 17% of enterprises had no in-house SEO staff
With your help, we’ll see what’s changed and what hasn’t. There are fresh questions, too, which we hope will uncover new stories to spark new strategies for local brands and their marketers.
There will be four lucky winners!
Everyone is a winner with access to the data we’ll be sharing from this large survey. But we’d like to offer a little extra thank-you for your time and knowledge.
Every respondent who completes the full survey will be automatically entered for a chance to win one of four $50 Visa gift cards. Winners will be selected at random, and we hope they will use these gift cards to shop someplace local and awesome this holiday season!
Look forward to seeing the results in early 2020, when we compile them into our State of Local SEO 2020 Industry Report. Curious about last year’s insights? Check them out here, and thank you for participating!
What is SEO & Why is it Important?
Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.
While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:
How do you “optimize” for your site or your company’s site for search engines?
How do you know how much time to spend on SEO?
How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.