In an effort to modernize its advertising products, Google is retiring the text-only AdSense ad unit.
Google notified AdSense publishers about this change via email:
“We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market.”
Google AdSense will automatically rename existing “Text ads only” and “Display ads only” to simply “Display ads.”
In addition to sunsetting text-only ads, Google announced several other changes to AdSense ads which are rolling out in the coming weeks.
Here’s a summary of everything that was announced in the email:
- All ad units will be created Responsive by default, although publishers can still create custom-sized ad units if needed.
- Publishers will not be able to create ad styles for new ad units. All new ad units will have Google-optimized text ad styling.
- Google is removing the “If no ads available” option and will instead collapse the ad space or show a blank space.
- Google is removing obsolete ad unit setting experiments. Any active ad unit experiments will stop in the coming weeks.
- The experiments report in the Reports tab will also be removed.
- Changing ad code type to synchronous in from the AdSense account settings won’t be available anymore.
Google notes that it has been investing heavily in understanding the best ways to increase user interest in ads.
Presumably, these changes are designed to make ads more appealing to users, which may then results in more clicks and earnings for AdSense publishers.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Google to No Longer Display Text-Only AdSense Ads How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.