Google is introducing a new ad format that lets marketers run YouTube live streams in display ads.
Live stream ads can appear anywhere Google’s display ads are shown. So a person could be scrolling through a website, such as this one, and see a live stream playing right where an ad would be.
People can expand the video to full screen and interact with the live stream just as they could on YouTube.
Here’s an example of what a live stream ad looks like:
Live streaming on YouTube is free, so advertisers will only have to pay for the ad unit itself.
The new live stream ad format is currently in a limited beta. There’s no further information available about how Google plans to charge advertisers for these ads.
One of my initial thoughts was whether viewing time would be a factor in the cost.
For example – would an advertiser be charged the same if a person only watched a few minutes of a live stream as opposed to watching the whole thing?
I presume we’ll learn more when the ad format rolls out more widely.
Other Google Advertising News
In related news, Google introduced another display ad format today that allows users to interact with 3D objects.
The new ad format, called Swirl, lets advertisers showcase products from all angles.
A car manufacturer could take an existing 3D model of a car and use it in a Google display ad. Then, those who view the ad could rotate the car as well as zoom in and out of it.
For more information about the Swirl ad format see our coverage here.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Google Lets Advertisers Promote YouTube Live Streams as Display Ads How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.