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Google Introduces Interactive Ads With 3D Objects

Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.

Marketers can utilize their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out.

Google shared an example from a cosmetics company that created a 3D ad for one of its fragrances.

Google Introduces Interactive Ads With 3D Objects

Notice how every interaction with the object creates an opportunity to provide more information about the product. As the perfume bottle is rotated several pieces of information appear with notes about the scent.

Google says the Swirl ad format is designed for mobile, but in the example above you can see the ad is being displayed on a desktop screen.

So perhaps the ads work best on mobile but are also capable of being displayed on desktop.

In any case, here’s an example of Swirl display ads on a mobile device:

Google Introduces Interactive Ads With 3D Objects

Advertisers that already have 3D assets can create a Swirl ad unit by using the 3D/Swirl component in Google Web Designer.

Google has also introduced a new editor on its 3D platform Poly that will allow advertisers to edit their 3D models before publishing them in Swirl ads.

Google offers assistance, via 3D production partners, to advertisers who need help creating 3D objects.

The Swirl display ad format will be rolling out later this summer.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Introduces Interactive Ads With 3D Objects How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

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