Google Ads will now report on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
The following data points will be recorded:
- Average CPC
- Conversion rate
On the “Landing pages” page, you can also do the following:
- See the expanded landing pages associated with each of your landing pages
- Identify which of your pages could provide a better experience on mobile devices
- Check a page’s mobile-friendliness or, if the page loads as a valid Accelerated Mobile Page (AMP)
With this data available, advertisers can see which landing pages from Shopping campaigns are boosting sales and which may need to be optimized further.
“For example, let’s say you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the “Landing pages” page, you see that the product landing page has been broken since last week. With this insight, you can work with your webmaster to fix the landing page and get your conversions back up.”
This change is now available to all Google Ads users.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Google Ads Begins Reporting on Shopping Campaign Landing Pages How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.