An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
This update is rolling out to both the Android and iOS versions of the Google Ads mobile app.
Previously, the Google Ads app was only able to pause and enable responsive search ads.
Now, responsive search ads can be created directly in the app. The ads can also be edited using the app, whether created on mobile or desktop.
Wherever you are you’ll have full access to managing responsive search ad campaigns.
Other updates: Managing negative keywords
As part of the latest update to the Google Ads app, users can now manage negative keywords. This capability was previously only available on desktop.
With the latest version of the app, users can:
- Create, review, and edit negative keywords.
- Add negative keywords directly from the search query results card (based on the queries that are triggering your ads.)
- Get recommendations to remove conflicting negative keywords that are preventing some of your keywords from showing ads.
The update is now available to download from your respective app store.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.