If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis.
One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We’re talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe.
With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for an account.
The tool is free, and showcases a preview of many top SEO metrics in one place, including:
- Domain Authority
- Linking Root Domains
- # of Ranking Keywords
- Spam Score
- Top Pages
- Top Linking Domains
- Discovered and Lost Links
- Keywords by Estimated Clicks (new)
- Top Ranking Keywords
- Top Featured Snippets (new)
- Top Branded Keywords (new)
- Keyword Ranking Distribution
- Top Search Competitors (new)
- Top Search Questions (new)
New experimental metrics
Domain Analysis includes a number of new, experimental metrics not available anywhere else. These are metrics developed by our search scientist Dr. Pete Meyers that we’re interested in exploring because we believe they are useful to SEO. Those metrics include:
Keywords by Estimated Clicks
You know your competitor ranks #1 for a keyword, but how many clicks does that generate for them? Keywords by Estimate Clicks uses ranking position, search volume, and estimated click-through rate (CTR) to estimate just how many clicks each keyword generates for that website.
Top Featured Snippets
Search results with featured snippets can be very different than those without, as whoever “wins” the featured snippet at position zero can expect outsized clicks and attention. These are potentially valuable keywords. Top Featured Snippets tells you which keywords a site ranks for that triggers a featured snippet, and also whether or not that site owns the snippet.
Branded keywords are a type of navigational query in which users are searching for a particular site. These can be some of the website’s most valuable keywords. Typically, it’s very hard — for anyone outside of Google — to accurately know what a site’s branded keywords actually are. Using some nifty computations in our database, here you’ll find the highest volume keywords reflecting the site’s brand. Cool, right?
Top Search Competitors
Knowing who your top search competitors are is important for any serious SEO competitive analysis. Sadly, most people simply guess. You may know who competes for your favorite keyword, but what happens when you rank for hundreds, thousands, or hundreds of thousands of keywords? Fortunately, we can comb through our vast database and make these calculations for you. Top Search Competitors shows you the competitors that compete for the same keywords as this domain, ranked by visibility.
“People Also Ask” have become a ubiquitous feature of Google search results, and represent a good starting point for keyword research and topic optimization. Top Questions shows questions mined from People Also Ask boxes for relevant keywords.
A few notes about the new Domain Analysis tool:
- The tool is 100% free
- Limited to 3 reports/day
- Moz Pro users get unlimited reports
- Experimental metrics are just that. These are not (yet) available in Moz Pro.
- Metrics are meant to give you a quick overview of any domain. If you want to dive deeper for further analysis, we suggest signing up for a Moz Pro account
Also, we’re looking for feedback! What do you think of the new Domain Analysis Tool? Let us know in the comments below.
p.s. Big thanks to Casey Coates, our smart-as-heck dev who put much of this together.
What is SEO & Why is it Important?
Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.
While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:
How do you “optimize” for your site or your company’s site for search engines?
How do you know how much time to spend on SEO?
How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.