Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.
Users are increasingly turning to videos to help them decide what to buy during the holiday season, Google says, which is why it will benefit advertisers to have their shopping ads displayed on YouTube:
“Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90% of these folks say that they’ve discovered new products and brands via YouTube.”
YouTube users will now see visual shopping ads on the home feed and when conducting searches. Shopping ads will be tailored to the interests of individual users.
Advertisers already using standard shopping campaigns are eligible to have their ads displayed on YouTube, as long as they’re opted into YouTube on Display Network.
Other Updates to YouTube & Shopping Ads
This update marks another one of several updates to both YouTube ads and Shopping ads. It was recently announced that extensions can now be displayed alongside YouTube video ads, which can be customized with various calls-to-action.
In addition, Google has expanded shopping ads to 50 new markets and rolled out new features to Merchant Center. For more information, see our coverage here.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
YouTube to Display Shopping Ads on the Home Feed and in Search Results How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.
However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.
We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.