Pay per Click

The Search Console Message Panel & This Week’s News [PODCAST]

Catch up on the latest digital marketing news by listing to Marketing O’Clock, part of the Search Engine Journal Podcast Network.

Hosts Greg Finn, Jess Budde, and Christine “Shep” Zirnheld unpack all the paid, organic, and social news you may have missed this week.

We read all the top news stories so you don’t have to:

Larry Page and Sergey Brin are stepping down from leadership roles at Alphabet

We say a fond farewell to the Google founders and Greg walks us through a timeline of their history with the company. Plus, you’ll never guess what their first search engine was named (we do not approve).

Introducing the Search Console message panel

We’re excited to see all the messages and less excited about what they might say about our sites. Shep tells you everything you need to know about the new message panel.

Cyber Monday sets mobile record

Jess has a newsflash for retailers: e-commerce is here to stay!

Google makes changes to local search results

Greg tells us about neural matching in local Google results and we learn that he’s the only member of the Marketing O’Clock team who has seen “The Terminator”.

Our take of the week comes to you courtesy of Pedro Dias. You don’t want to miss our dramatic reading of his fiery tweet.

Then we answer all of your burning digital marketing questions during our lightning round segment:

  • Who is asking the EU to take action against Google Shopping?
  • What is Twitter founder Jack Dorsey’s preferred search engine?
  • When did Google Ads remove political ads and why?
  • Where can you get in touch with Google My Business support?
  • Why shouldn’t you worry if your YouTube subscriber counts fall?
  • How are doctors using Tik Tok?

Join us as we rant, rave, and roll our eyes about some of this week’s trending topics, from Facebook’s questionable employee chatbot to BuzzFeed’s new Sponcon offering.

For more information on the articles from this episode, head over to the Marketing O’Clock website and don’t forget to subscribe.

If you forgot to tune in over the Thanksgiving holiday, catch up on last week’s episode, where we discussed Google Analytics attribution, bid signal reporting, and much more.


Image Credits

Featured Image: Cypress North

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

The Search Console Message Panel & This Week’s News [PODCAST] How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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