Pay per Click

Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions

Microsoft Advertising is updating its dynamic search ads with longer titles and an additional description field.

This now makes Microsoft’s dynamic search ads more comparable to Google’s.

The updated ads allow you to:

  • Utilize an additional description field, for a maximum of two descriptions total.
  • Specify up to 90 characters each for the two descriptions.
  • Take advantage of longer dynamically generated ad titles.

Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions

Microsoft recommends using the additional description field to make ads more specific with attention-grabbing information.

However, the second description isn’t guaranteed to show up on all devices, so include the most important text in the first description field.

Dynamic Search Ads can be created via the Campaign Management or Bulk API.

This update available in countries where Dynamic Search Ad campaigns are supported: US, UK, France, Germany, Canada, and Australia.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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