Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
A negative keyword conflict refers to a keyword being erroneously blocked from the wrong campaign.
This also refers to a negative keyword with a match type that’s appropriate for one campaign but not another.
Microsoft’s product negative keyword conflicts report shows shopping campaign advertisers which product ads are being blocked by negative keywords.
The report also identifies the level at which the conflict arose, which is defined as the conflict level. Due to the nature of how keywords are used in shopping campaigns, conflicts will always occur at either the campaign or ad group level.
This report should help advertisers save time by quickly identifying errors, and boost performance by preventing ads from being blocked unintentionally.
Advertisers can access the product negative keywords conflict report by following the steps below:
- Navigate to the product ads section of the reports tab.
- Select the Product negative keyword conflicts report under the Product ads section on the left side of the Reports tab.
- Select your choice of columns to include in the report.
- Click Run or Download to generate the report.
The new report is available now to all advertisers.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.
However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.
We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.