Pay per Click

Microsoft Advertising Introduces Sponsored Products

Microsoft Advertising, formerly Bing Ads, is introducing two new product offerings: Sponsored Products and an update to the Microsoft Audience Network.

Sponsored Products

Microsoft’s new sponsored products allow manufacturers to drive more traffic and conversions for their products through enhanced visibility.

“With this new capability, our clients can achieve better alignment of marketing efforts between manufacturers and retailers. Together, the connections they create with shoppers work harder to drive performance — clicks, conversions, and ROI.”

Manufacturers who utilize sponsored products will also gain access to new reporting and optimization capabilities. Retailers get additional product marketing support with a fair cost split.

Sponsored products are first rolling out in beta in the US only.

Updates to Microsoft Audience Network

Product enhancements coming to the Microsoft Audience Network include viewable impressions and an image upload and management tool to make managing images even easier.

Later this year, the Microsoft Audience Network will be expanded to the UK and Canada.

More Resources

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Microsoft Advertising Introduces Sponsored Products How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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