Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance.
Here’s more information on each of the new features, which are all guided by advertiser feedback.
Easier Management of Product Groups
Microsoft Advertising is rolling out 4 new capabilities to shopping campaign product groups:
- Filter, sort, and pivot product groups in a new list view
- Apply bulk changes faster
- Enable percentage-based bid changes
- View side-by-side performance data when subdividing Product Groups
Previously, product groups were arranged in a hierarchy view, which only let advertisers view product groups that belong to a specific ad group. With the new list view, advertisers can view all product groups across an entire account, campaign, or ad group.
Using the list view, product groups can also be sorted based on name, bid, or specific performance metrics.
Sorting product groups by bids makes it possible to make bulk changes faster. Further, advertisers now have the option to edit bids by an increasing or decreasing percentage, as well as specify a maximum bid threshold.
To help advertisers make more informed bidding decisions, Microsoft Advertising has integrated performance data into product group subdivisions.
With this data, advertisers can see how certain categories are currently performing, which can assist with deciding how to set up product groups.
“All of these improvements will save you time and make it easier to view performance of your Product Groups and make bulk changes to bids and Product Group divisions.”
These changes will be rolling out to all Shopping Campaign advertisers over the next few weeks.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Microsoft Advertising Introduces New Features for Shopping Campaigns How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.
However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.
We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.