Pay per Click

Improve Your PPC Performance with These 7 Expert Actions [WEBINAR]

Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times.

How are PPC specialists expected to know which actions to choose for the best results?

And what exactly do you need to do to continually increase performance while staying ultra competitive in the marketplace?

Our upcoming presentation will answer all those vital questions – and many more.

Join our next live webinar on Wednesday, August 14 at 2 p.m. ET as Adzooma’s Puneet Vaghela and Sal Mohammed share seven essential PPC optimization strategies that are proven to boost ROI, save time, and reduce spend.

From set up, budgeting and account structure, to the use of data, technology integrations and audience settings, this valuable webinar will cover it all.

Join us for the webinar to:

  • Gain insight into areas of paid search strategy and optimization you wouldn’t have heard of or thought of previously. These are the real deal expert tips that make the big, fast, and consistent difference to results.
  • Have a far greater understanding of optimization strategies designed to quickly improve your PPC campaign performance.
  • Know how to set up, manage, and optimize your PPC activity, the right way. The expert way.

I will host a live Q&A session following the presentation.

Register today!

register

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Improve Your PPC Performance with These 7 Expert Actions [WEBINAR] How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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