Pay per Click

How to Use Location Data & Win More Business [Webinar]

More than 80% of marketers use location data to improve the performance of their campaigns.

Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.

Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.

Join our next sponsored SEJ webinar on Wednesday, February 12 at 2 p.m. ET as Dan Dillon, Vice President of Marketing at Reveal Mobile, shares how to use location data to acquire new customers and steal market share from your competitors.

In this presentation, you will learn:

  • The technology behind location-based marketing.
  • What industries and market segments location data is best suited for.
  • Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
  • The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.

We’ll also share key questions you need to ask location data providers to ensure you get the highest quality location data possible.

I will host a live Q&A session following the presentation.

See you soon!

register

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

How to Use Location Data & Win More Business [Webinar] How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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