Pay per Click

Google Rolls Out New Extensions for YouTube Ads

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.

Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click.

Specifically, YouTube ad extensions can be used to direct users to a physical store location, submit lead generation forms, and other calls-to-actions. Extensions are displayed directly under the video, as shown below:

Google Rolls Out New Extensions for YouTube Ads

Google also notes that call-to-action extensions will become available for 6-second bumper ads later this year. Currently, they are only available for TrueView in-stream and non-skippable video ads.

The call-to-action extensions available for TrueView for action ads will continue to expand, Google says, and the new features are said to drive more clicks and conversions.

One of the new call-to-action extensions, which are currently in beta testing, are sitelink extensions. These will allow advertisers to add relevant links to web pages under a video ad.

Sitelink extensions will be generally available for all TrueView for action ads in the coming months. In a beta test with 30 advertisers, it was found that adding sitelinks resulted in 23% more conversions and 50% more clicks.

Lastly, Google says sitelinks will soon be rolling out to all in-stream formats bought through Google Ads. When these extensions are available they can be selected from the extensions tab in Google Ads.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Rolls Out New Extensions for YouTube Ads How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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