Pay per Click

Google is Expanding Shopping Ads to Gmail

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.

In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads.

When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmail, as long as the campaigns are opted into “YouTube, Gmail, and Discover.”

Advertisers can ensure their Shopping campaigns are eligible to serve on Gmail by following the steps below:

  • Sign in to Google Ads
  • Select a standard Shopping campaign in the Campaigns tab
  • Click the Settings tab
  • Under “Networks,” look for a checkbox next to “YouTube, Gmail, and Discover.”

If the box is checked, then your Shopping campaigns are eligible to display on Gmail. Besides that, there’s no further action needed on the advertiser’s behalf.

Special thanks to Amy Bishop for sharing this information on Twitter.

For further assistant with Google Shopping campaigns, see the resources below:

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google is Expanding Shopping Ads to Gmail How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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