Pay per Click

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide.

Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features.

Multi-Country Feeds

Advertisers can reach more holiday shoppers around the world with multi-country feeds. These allow for easy targeting of multiple countries that share the same language.

For example, if you upload product information in English for the United States, those products may be automatically available to show in other English-speaking countries.

Advertisers will have to set their own shipping and location targeting for multi-country feeds. This is in order to ensure ads are only shown to people who can buy the products.

Automated Feeds

Retailers can create product feeds more easily with new automated feeds. These allow Google Merchant Center to crawl a website’s structured data to create a feed out of the product information.

For more details on how to set up automated feeds, see Google’s help document here.

New Merchant Center Experience

Google Merchant Center has been updated with additional insights, easier navigation, and more straightforward workflows. With this new interface, advertisers can manage products more effectively and learn about opportunities to promote and sell those products.

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google notes that advertisers can opt-in to ‘surfaces across Google’ through the new Merchant Center interface. Surfaces across Google allows products to be shown in rich snippets and product annotations in Google Images for free.

Surfaces across Google is currently available in the US and India, but will be expanded to more countries before the end of the year.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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