Pay per Click

Google Chrome Expands Ad Blocking Efforts to Ads Within Videos

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.

Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos.

Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to be disruptive on video content that is less than 8 minutes long:

  • Pre-roll ads: Long, non-skippable ads or groups of ads longer than 31 seconds that appear before a video.
  • Mid-roll ads: Ads of any duration that appear in the middle of a video.
  • Image or text ads: Any ads that appear on top of a playing video and are in the middle third of the video player window (or cover more than 20% of the video content).

Again, these new standards only apply to videos less than 8 minutes in length. That means videos longer than 8 minutes can get away with any type of pre-roll or mid-roll ads.

The Coalition for Better Ads is recommending that website owners stop showing the above listed ads to site visitors in the next four months.

Beginning August 5, 2020, the Google Chrome browser will expand its built-in ad blocking to stop showing all ads on sites in any country that repeatedly show these ads.

Google notes that this will also apply to YouTube ads:

“It’s important to note that YouTube.com, like other websites with video content, will be reviewed for compliance with the Standards. Similar to the previous Better Ads Standards, we’ll update our product plans across our ad platforms, including YouTube, as a result of this standard, and leverage the research as a tool to help guide product development in the future.”

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Chrome Expands Ad Blocking Efforts to Ads Within Videos How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close