Pay per Click

Google Changes the Look of Paid and Organic Search Results on Desktop

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results.

The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results.

Here’s a mockup shared by Google:

Changes to Paid Search Results

Google’s search ads on desktop now have a bolded “Ad” label in black text. Google says the label is more prominent, but early feedback suggests users are finding the paid results harder to identify.

Here’s what paid results used to look like on desktop, with the word “Ad” in green and contained in a green box:

Google Changes the Look of Paid and Organic Search Results on Desktop

In the new design, Google has moved the URL above the headline text and also styled it in black. Paid results now look virtually identical to organic results, as the new “Ad” label could pass as a favicon if you’re not looking close enough.

Changes to Organic Search Results

Like paid results, Google has moved the URL in organic snippets above the page title and changed it from green to black.

The more prominent change is the inclusion of favicons, which now gives site owners one more thing to optimize when it comes to desktop search.

If the new design looks similar it’s because Google brought these same design changes to mobile search results last year. The changes to desktop search results are said to be rolling out over the coming week.

Related: 10 Important PPC Trends to Watch in 2020

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Changes the Look of Paid and Organic Search Results on Desktop How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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