Pay per Click

Google Ads Reporting is Currently Delayed Until Further Notice

Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30.

Google confirmed the bug is delaying data reporting for April 30, May 1, and May 2.

“On May 1, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1 (Pacific Time) to be incorrect. This bug impacts reports in all Google Ads interfaces, including any report data downloaded via the AdWords API, Google Ads API and Google Ads Scripts.”

The company said the issue may be resolved today, but all signs indicate it is still ongoing.

It’s not uncommon for Google to underestimate the timeframe of bug fixes.

If the recent indexing bug is anything to go by, the issue may not be resolved for days after Google’s original estimate.

Then again, it might be resolved tomorrow. We’ll have to wait and see.

However you look at it, Google Ads and AdSense reporting are delayed until further notice from Google.

The company says it will publish an update when there is more information to share.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Reporting is Currently Delayed Until Further Notice How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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