Pay per Click

Google Ads Report Editor Updated With Easier Cross-Account Analysis

Google Ads is making it easier to analyze performance across multiple accounts using Report Editor.

Previously, it wasn’t possible to visualize and manipulate data across accounts within a web browser. The only way to do it was to download reports and use software on a computer.

Now, the report editor in Google Ads manager accounts is capable of displaying cross-account data which users can manipulate in real-time – all without leaving the Google Ads interface.

In an announcement, Google provides an example of how this new capability can be utilized:

“For example, let’s say that you manage three accounts in different regions and want to look at global performance over time. Previously, you would need to download performance for each account individually, and then stitch the data together to find global trends. Now, you can analyze this cross-account performance with custom tables, charts, and data segments directly in your browser.”

Cross-account reporting is currently available only for Manager accounts. The feature can only be used for up to 10 accounts, although Google says it plans to increase the limit in the future.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Report Editor Updated With Easier Cross-Account Analysis How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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