Pay per Click

Google Ads’ Optimization Score Now Includes Shopping Campaigns

Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.

Google Ads will assign an individual score to each campaign type, and provide a combined score at the account level.

Scores for shopping campaigns range from 0% to 100% – a score of 100% means the campaign is optimized to perform at its full potential.

Google Ads’ Optimization Score Now Includes Shopping Campaigns

Along with optimization scores, Google Ads will offer recommendations based on its evaluations of each campaign type.

This update comes with new recommendations that are specific to shopping campaigns, such as switching to Smart Shopping campaigns and adding seller ratings.

According to Google, advertisers saw an average increase of 10% in their conversion rates after increasing their account level optimization score by 10 points.

Optimization scores can be found within the “Recommendations” tab in Google Ads.

For more information about improving your optimization score, see Google’s best practices:

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads’ Optimization Score Now Includes Shopping Campaigns How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close