Pay per Click

Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.

An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab.

Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve.

Google says you can achieve an optimization score of 100% by applying or dismissing the recommendations in your account.

Google is adding the following new recommendations related to optimization scores:

  • Target ROAS and Target Impression Share Smart Bidding suggestions to help you bid more efficiently.
  • Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences.
  • Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers.

For more information about improving optimization scores, please refer to Google’s best practices which were published earlier this year.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Offers New Recommendations to Improve Optimization Score How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

Tags

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close