Pay per Click

Google Ads Makes it Easier to Review a Campaign’s Change History

An update to Google Ads will make it easier to determine how campaign changes impact ad performance.

Going forward, advertisers will be able to view campaign changes annotated in their performance charts.

Google Ads Makes it Easier to Review a Campaign’s Change History

Previously, it wasn’t as easy to review change history alongside reporting data.

Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance.

“For example, let’s say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined period.”

Advertisers can click on links in the hover cards to filter the change history tables and reveal additional information.

Under the performance chart, Google Ads will now highlight changes to audience list, optimization goal, and assets (only for App campaigns). This is designed to help advertisers quickly identify the type of change they need to investigate.

Further Help With Analyzing Google Ads Performance Changes

Two months ago, Google Ads introduced another useful feature to help advertisers with diagnosing changes in campaign performance.

A new “See Explanations” button now appears whenever there’s a significant change in performance from one period of time to another.

After clicking on the button – which will appear for changes in impressions, clicks, and cost – Google Ads will provide the most likely reasons behind why the changes occurred.

Google Ads Makes it Easier to Review a Campaign’s Change History

See: Google Ads to Explain Why Changes in Performance Occurred

Source: Google Ads

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Makes it Easier to Review a Campaign’s Change History How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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