Pay per Click

Google Ads Lets Users Optimize Video Ads at the Campaign Level

Google Ads is letting advertisers set conversion actions at the campaign level for video ads.

Previously, with respect to video campaigns, Google Ads users could only set conversion actions at the account level.

Other types of campaigns, such as search and display campaigns, can have their default, account-level settings overridden by selecting conversion actions at the campaign level.

Starting today, advertisers can now do the same with video campaigns.

For clarity, a conversion action refers to a specific customer action that an advertiser defines as being valuable, such as a purchase or a newsletter sign up.

These specific actions can be included in the “Conversions” column, which can then be used to evaluate performance and optimize bids.

Campaigns can be optimized for multiple conversion actions by placing them into a “Conversion actions set.” Those actions can then be applied across other campaigns that share the same marketing goal.

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Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Lets Users Optimize Video Ads at the Campaign Level How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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