Pay per Click

Google Ads is Removing Two Bidding Strategies in June

Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.

With the capabilities of Target Impression Share, introduced last November, Google has decided to no longer offer the above-mentioned bid strategies.

Target Impression Share is a smart bidding strategy which automatically sets bids according to where the ad will show up.

Advertisers can set bids to have their ads show up at the absolute top of the page, anywhere in the top section of the page, or anywhere on the search results page.

“Target Impression Share offers more flexible and granular controls to optimize for your desired impression share and search page location. And you can use “Absolute top impression share” or “Top impression share” to aim for the top of the page using Target Impression Share.

Starting in late June, advertisers will no longer be able to add new Target Search Page Location or Target Outranking Share bid strategies.”

Campaigns using Target Search Page Location or Target Outranking Share bid strategies will be automatically migrated to Target Impression Share.

After migrating to Target Impression share, campaigns will be automatically optimized based on previous target locations and historical impression share.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads is Removing Two Bidding Strategies in June How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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