Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding.
What’s most troubling about these emails is that Google is going over agencies’ heads and causing their clients unneeded worry.
— Gil Gildner (@gilgildner) August 6, 2019
The email reads:
“This is Rohit, your Google Ads Account Manager tried reaching your Agency to provide the important updates missing in the account.
They have denied to take down the update which might affect your performance.
I request you to call me at the number given or schedule some time by clicking the link below.
Looking forward to hearing from you.”
After reading that email, you may be lead to believe the agency was refusing to make a necessary update to the account.
However, as Gil Gildner mentioned in a reply to his thread, the agency simply did not want to switch to automated bidding.
Automated bidding is not a mandatory update, and suggesting performance may be impacted without it could cause the client to lose faith in the agency they hired.
It’s an aggressive tactic on Google’s part that I would argue is not in the best interest of the client.
You’ll notice that the email is signed by “An account strategist on behalf of Google.”
I tried reaching out to Google directly to find out whether or not this person is actually affiliated with the company.
Google has not responded to my request for confirmation at the time of this writing.
The most anyone has been able to determine is that they work for a company called Regalix:
Marketing and Advertising Palo Alto, California pic.twitter.com/jUWqUXw2DP
— Steven Johns (@stevenjohns21) August 7, 2019
So it looks like they work for a third-party that Google is outsourcing to.
In any case, watch out for these emails and be prepared to possibly do some damage control if your clients receive one.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.
However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.
We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.