Pay per Click

Google Ads Introduces Improved Keyword Recommendations

Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations.

Going forward, Google Ads will only suggest recommended keywords if they’re estimated to drive additional traffic beyond existing keywords. In addition, Google Ads’ keyword recommendations can now include broad match modifiers.

Google touts the benefits of following its recommendations and improving your account’s optimization score:

“Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.”

A New Way to View Google Ads Recommendations

Google Ads is rolling out a new table view format which displays recommendations and their expected impact. Users can toggle between the new table view and the original card view.

The new table view format, as shown in the header image, offers the following improvements over the card view:

  • View and sort recommendations by largest optimization opportunity.
  • See how much your optimization score will change if you adopt a recommendation.
  • See a breakdown of scoring and recommendations by campaign.
  • Download the table view into Excel.

A New Way to Apply Recommendations

Google Ads users can now apply recommendations in bulk across multiple campaigns and accounts. Users can bulk apply or dismiss recommendations at the manager account level.

These new features are now available in the Google Ads ‘Recommendations’ page.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Introduces Improved Keyword Recommendations How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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