Pay per Click

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights.

Here are more details on each of the four new updates.

Clearer guidance on performance ratings

Google Ads rates creative assets with “low”, “good”, and “best” asset ratings.

Advertisers can better understand how Google defines these ratings with new tooltips.

Tooltips are displayed when hovering over a performance rating, as shown below.

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

A tooltip recommends an action for the advertiser to take with that specific asset.

Advertisers can use this information to learn what concepts and themes are resonating with users.

From there, advertisers can double down on the effective assets and move away from the ones that aren’t working.

Keep tabs on assets

Google Ads is adding two new columns to asset reporting at the ad group level.

There’s now one column for the asset source, which allows advertisers to determine which assets were uploaded during the app campaign.

The second column allows advertisers to quickly see the orientation of the asset, which can be either landscape, portrait, or square.

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads rates assets only against other assets with the same source and orientation, so having this information available at a glance will help advertisers make easier, one-to-one performance comparisons.

These new tabs will start rolling out to active App campaigns in the coming weeks.

Track performance changes over time

Google Ads will soon be rolling out performance charts that enable advertisers to view performance changes for assets over time.

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

With this update, advertisers can select date ranges and various metrics against which to evaluate performance movement.

If there are similar assets that share the same performance rating, the performance trends data in the charts can help guide advertisers’ decision making on which assets to keep or replace.

The ability to track performance changes for creative assets will be rolling out over the next month.

Preview assets before they go live

Advertisers will soon be able to preview their creative assets before they go live.

Ad previews will show how creative assets may be displayed to users who see the ads.

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

To use this feature, click on “View ad previews” in the asset column of the report.

Google Ads will then show the sample ads assembled from creative assets according to how they might appear in all eligible app campaign placements.

The ability to preview creative assets before they go live will be available starting in April.

More About Creative Assets for App Campaigns

If you’re not familiar with creative assets for app campaigns, think of them as the building blocks that Google uses to create ads for app.

Assets can be used to achieve various goals with app campaigns, such as:

  • Driving app installs (for example, a text creative prompting the user to “Download now!” or “Play now.”)
  • Driving purchases (for example, “Get $5 off your first order”, or an image portraying a promotion)
  • Increasing user retention or engagement (for example, “Over 100 items just in!”, or a video depicting updated gameplay)

The more assets an advertiser creates for app campaigns, the more ads Google can create in order to appeal to different users.

Google recommends uploading the maximum number of assets allowed for each asset type, which is 4 assets for text and 20 asset each for images, videos, and HTML5 (where applicable).

For more information on creative assets for app campaigns, see the official Google Ads help document.

Source: Google Ads

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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