Pay per Click

Google Ads Expands Placement Options for App Ads

App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.

Existing placement options for app ads include Google search results, the Play store, YouTube, and over 3 million sites and apps.

Here is some more information about the new placement options.

Google Discover

App campaigns running in the United States will automatically reach users on Discover who are identified as potentially being interested in your app.

Google Ads Expands Placement Options for App Ads

In the coming months, app ads on Discover will also serve in Malaysia, South Africa, India, Pakistan, Canada, Brazil, Japan and Indonesia.

Google estimates that app ads in Discover will be available to all available markets before the end of this year.

Discover now has over 800 million monthly active users.

YouTube

App ads are now eligible to appear at the top of YouTube’s mobile search results. Starting next month, app ads will appear while users are viewing YouTube videos.

Those are called display in-stream video ads – they’re skippable video ads that play before, during, or after a video.

In addition to these updates, Google briefly mentioned that its exploring the option of allowing apps to display ads while content is loading.

“Our new app open ad format allows you to show ads to your users as they wait for your app to load. Designed to seamlessly integrate with your app’s branding, this format gives you new ways to earn revenue while creating a good user experience. Reach out to your account manager to get started with this format in alpha.”

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Expands Placement Options for App Ads How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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