Pay per Click

Google Ads Editor Updated With 4 New Features

Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.

Here are the new features in the latest version of Google Ads Editor:

  • Image Picker: Browse and select from previously used images, in addition to selecting images from your desktop. Warnings and error checks are shown in the thumbnail before the image is selected.
  • Dark Mode: Activate dark mode by clicking the moon icon in the bottom right-hand corner. Revert back to light mode by selecting the sun icon.
  • IP Exclusions: Add and update IP exclusions, ensuring that your IP exclusion settings are consistent when copying and pasting campaigns.
  • Accounts Manager: Managing multiple accounts is now easier with checkboxes in the accounts manager that allow users to select and open multiple accounts.
Google Ads Editor Updated With 4 New FeaturesThe new dark mode in Google Ads Editor

These updates are available now by downloading the latest version of Google Ads Editor.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Editor Updated With 4 New Features How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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