Pay per Click

Google Ads Editor Introduces Full Cross-Account Management

Google has officially launched Google Ads Editor version 1, which now offers full cross-account management.

This is the first major update of Editor to be released since Google AdWords was rebranded as Google Ads.

Google has been waiting to announce the Google Ads brand on an Editor release until it was able to incorporate long-standing community requests in a significant update.

Here’s what’s new in Google Ad Editor v1.

New Features in Google Ads Editor

Google has updated Editor with full cross-account management. Previously, campaign managers could only make changes in the Editor UI for a single account.

Editor can now be used seamlessly across your Google Ads accounts from a single window.

“For example, you’ll be able to easily add the same set of keywords across different accounts, update campaign settings across your entire book of business, or download relevant stats across any grouping of your accounts.”

Google has also improved the overall design and usability of Editor with a new interface that will help users execute tasks more quickly.

According to community feedback, users were having a difficult time remembering where each setting was in Google Ads Editor.

Google addressed this problem by creating a right-hand Edit panel to improve users’ ability to scan. There is also a new search function to help people find what they need even faster.

In addition, the following new features are now available in Google Ads Editor:

  • Streamlined editing
  • Full support for non-skippable video ads
  • Custom rules updates
  • Ad strength indicator
  • Maximize conversions for TrueView for action campaigns
  • Maximize conversions for display campaigns
  • New support for App campaigns
  • Audience targeting in Smart Display campaigns
  • Bumper campaigns are now video campaigns
  • Message extensions

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Editor Introduces Full Cross-Account Management How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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