Pay per Click

Google Ads Editor Gets New Features & Support For New Campaign Types

Google Ads Editor has been updated with support for new campaign types as well as several new features.

New Campaign Types

Google Ads Editor version 1.2 now supports app campaigns for engagement and Discovery campaigns. These campaign types can be created and edited at scale using Editor.

New Features

Shared negative keyword lists

Negative keyword lists can be shared across accounts by applying them in Editor’s Shared Library. This will help ensure your ads don’t show up for unwanted keywords.

Searchable errors

Those who use Google Ads Editor can now search for specific errors across all campaigns and accounts. Now, when you see an item marked with a particular error, you can quickly find all other places where that problem exists.

Condensed edit pane

Empty fields will now be hidden in the edit pane. This will help make it easier to find the fields you need when there are groups of repeated, empty fields to scroll through. It will also be possible to display empty fields when needed.

Image names

Editor now shows name for images downloaded from a Google Ads account. When a new image is uploaded to Editor from a computer, it will be added to Google Ads with the file name as the image name.

Maximize Conversion Value for search campaigns

The Maximize conversion value bidding strategy is now supported for Search campaigns. Google notes that the “target ROAS” field of that strategy is not allowed, so it should be left blank.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads Editor Gets New Features & Support For New Campaign Types How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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