Pay per Click

Google Ads App Now Displays Campaign Optimization Scores

Google has updated the Google Ads app with support for campaign optimization scores.

Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads campaign is optimized.

The score ranges from 0% to 100%, with 100% meaning that your account is set up to perform at its full potential.

Google Ads App Now Displays Campaign Optimization Scores

Previously, optimization score for Google Ads campaigns were only available on desktop.

Using the mobile app, advertisers can now review their optimization score as well as apply recommended changes immediately.

Recommendations provided by the app are prioritized according to what will have the greatest impact.

To view you optimization score on the Google Ads app just navigate to the ‘Recommendations’ section.

Additional resources:

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Google Ads App Now Displays Campaign Optimization Scores How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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