Google unveiled some updates to the Google Ads app which will let users create more ads and manage more campaigns.
Here’s an overview of what was announced.
Create Responsive Search Ads
An update rolling out this week will let users create and edit Responsive Search Ads directly from the Google Ads app.
“So if you’re on your morning train and need to launch a last-minute holiday promotion, you can write the creative, fine-tune the headline and set bids and budgets–right from your mobile phone!”
New Recommendations and Notifications
New recommendations in the Google Ads app will let users performing the following actions:
- Add new or negative keywords
- Pause poorly performing keywords
- Opt into all Smart Bidding strategies
The app will also send notifications when there are new opportunities to improve performance across all accounts.
Updates to Local Campaigns
Advertisers and small businesses will soon be able to utilize Google Ads’ local campaigns whether or not they have store visits management enabled.
Google is also enhancing ads in Local campaigns to help businesses highlight product-specific information and offers.
Ads in Google Maps
Lastly, new inventory in Google Maps will let businesses serve ads in more places.
Businesses can promote their locations when users are planning or navigating along their route.
Ads can also show up in Maps search suggestions. Placement of these ads is based on signals like which area of the map a person is viewing, or what they’ve searched for in the past.
Further information about these features and more will be revealed during the Google Marketing Live live stream next week.
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Google Ads App Can Now Create More Types of Ads On-the-Go How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.
However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.
We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.