Pay per Click

Bing Ads Will No Longer Serve Entities With Destination URLs By the End of 2019

Bing Ads is notifying users about upcoming changes to destination URLs that begin rolling out in August.

In August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels.

That includes keywords, ads, ad groups, and campaigns.

By the end of 2019, Bing Ads will begin the process of no longer serving entities with destination URLs.

Bing is strongly encouraging advertisers to migrate their existing destination URLs to final URLs.

Final URLs offer the following advantages over destination URLs:

Manage tracking more efficiently:
With a single shared tracking template, users can manage and update tracking information for multiple URLs.

That means hundreds or thousands of URL edits can be accomplished with one quick change.

More conversions and clicks:
Final URLs can help keep ads up and running as updates to tracking templates don’t require an editorial review.

Less downtime to review changes means more opportunities for clicks and conversions.

Additional tracking insights:
Gain additional insights about the source of ad clicks with the ability to add both URL parameters and custom parameters to tracking templates.

Support for parallel tracking (coming soon):
Parallel tracking helps load landing pages more quickly. Only Upgraded URLs are compatible with parallel tracking

For further information about migrating destination URLs to final URLs, see Bing’s announcement.

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

Bing Ads Will No Longer Serve Entities With Destination URLs By the End of 2019 How Does PPC Advertising Work?

Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.

Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.

Sounds simple enough?

Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.

The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.

However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.

We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.

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