Exciting changes are coming to shopping campaigns in Microsoft Advertising.
The platform announced this week that they’ll soon be rolling out new functionality aimed at saving advertisers time and offering better visibility into product performance.
- A better way to look at product groups across multiple campaigns.
- New options for bulk and automated bid changes.
- Additional performance data for subsets of products.
Here’s what you need to know.
A New View For Product Groups
In what Microsoft Advertising is calling a redesigned Product Group experience, a new list view offers more flexibility and visibility for advertisers.
Product Groups can now be viewed at the account and campaign level (previously you could only view them within a specific ad group), and a new filtering feature will allow users to quickly and easily drill down to specific Product Groups based on a number of different criteria.
More Granular Product Group Data
Also new to the experience is performance data for Product Group subdivisions. Certain metrics will now be visible at this level, allowing advertisers to see how specific product categories are performing.
Make Bulk Changes to Product Groups
With this new list view, advertisers will now have the option to apply bulk bid changes to their Product Groups.
Microsoft Advertising Program Manager, Joseph Damiani, shared this look at the new bulk bid adjustment capability:
Scripts are also being made available across Microsoft shopping campaigns, making it even easier to apply performance-based changes at scale.
Better Shopping Campaign Management
Easier management of shopping campaigns means less time spent on monotonous tasks and more effort put toward meaningful changes that drive results.
These updates will make key performance data available across multiple levels of campaign hierarchy and easier to access in general.
All great things in the name of efficient account management!
The new features will be rolling out to all advertisers running Microsoft shopping campaigns in the coming weeks.
Featured Image: Cypress North
Screenshot: Microsoft Advertising
Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you – so if you bid €1.50 and 100 people click on your advert, it will cost you €150.
Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website’s metrics, amongst others.
Sounds simple enough?
Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn.
However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.
We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.
We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience.