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In this video we will cover AdWords basics, digital marketing fundamentals, creating your first ad campaign, how to create the best ads for maximizing conversions, adjusting your campaigns based on the data you collect, scaling successful campaigns, generating a positive ROI, and much, much more! Most importantly, the tutorials included in this video feature an over-the-shoulder teaching approach through detailed screen capture. This course is included in The Complete Digital Marketing Course Bundle where you can learn Google AdWords, Facebook Marketing, Email marketing, and YouTube promotion. Mastery of these 4 web platforms if essential for any digital marketer, and if you like to support the channel, we encourage you check out this course bundle!
1:08 How can you get the most out of this course?
6:41 Basic terms
14:47 Campaign settings, bids, and locations
20:14 Types of keywords and understanding your keyword quality score in Google AdWords
26:42 A trustworthy landing page is critical for conversions and a high keyword score
39:54 Usually it takes faith and consistent effort to get great results
46:11 Conversions are all that matter. Ignore all other data!
51:49 Preparing for conversion tracking setup
55:16 Go to tools and complete your conversion tracking setup
1:04:05 How to immediately confirm your conversion tracking is setup properly
1:17:20 How to add Google Analytics tracking for deeper AdWords data
1:23:57 Keep the first campaign simple while you wait for approval
1:33:04 Reviewing initial campaign and copying into a new campaign
1:39:20 Keyword research to expand an existing campaign with new ad sets
1:50:52 How to quickly make display campaigns using search ads
1:58:49 Testing trademark and limited approval ads on a new product
2:15:09 How to quickly try a new landing page and copy ad groups
2:27:44 Quickly copying campaigns and split testing countries
2:38:39 Keyword research and fast new campaign creation on best offer
2:47:40 First conversions tracked with a free offer
2:53:46 Choosing which campaigns to pause and save money
2:59:36 AdWords is challenging because you have to wait for enough data
3:06:54 Adding keywords to a campaign now getting impressions and expanding to display
3:15:12 Day 5 pausing campaigns not converting and preparing for new sales
3:31:00 Conversion data ad schedule, mobile device bid adjustment, and appreciating success
3:40:30 Launching a new product with expensive keywords
3:46:17 Created ads on a trademarked keyword requiring AdWords specialist approval
4:02:05 What to do when your conversions are not matching your actual sales
4:12:03 How to start scaling up campaigns with conversions
4:21:03 Making new ads based on what is converting, copying the ads, and adding negative keywords
4:32:30 Conversions review with negative keywords, copying ads, and location targeting
4:45:49 Watch as I discover live the reason my conversions are higher than sales
4:54:54 The end or just getting started You decide! I will be continuing to build this!
5:09:02 How to handle errors for trademark requirements
5:23:16 Using organic search traffic and another keyword tool to add negative keywords
5:27:53 Conversions showing in different products than advertised
5:34:46 Making a better landing page produces my first proven positive ROI!
5:40:49 How to use location reports to exclude places where ads are not converting
5:47:25 Changing keyword match type to exact match and excluding search partners
5:56:36 Raising the daily budget and eliminating countries with high cost conversions
6:06:08 Lowering bids where sales are more expensive and checking the ad schedule
6:14:53 What to do when your cost per conversion suddenly spikes
6:24:26 Using the bid and budget simulator to make campaign changes
6:38:34 When you finally get a perfect solution, let it run without interference!
6:47:49 With two months of good data, now I can go deeper for a lower ongoing cost per conversion
6:55:27 Overview of correctly setup remarketing in Google Analytics and Google AdWords
6:58:01 Creating a new Google Analytics property and installing tracking code
7:01:30 Linking your AdWords account and starting remarketing
7:09:08 Fast display ad creation quickly going from 1 ad to 48 ads in an ad set
7:15:46 Copying ad display ad campaigns to split by country
7:33:46 Using Google Analytics to optimize AdWords marketing and display ads
7:47:48 Google Adwords for video: why use it and how I use it today
7:50:17 How to quickly make a $0.01 cost per view advertising campaign
7:53:49 Using Google remarketing audiences to find similar users
7:56:47 Making a keyword targeted Google AdWords for video campaign
7:58:10 Using reports to see which of your targeted audience watches the most
What is Google Ads (Formerly Known as Google AdWords)?
What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.
The Complete Google AdWords Course: Beginner to Advanced! – Important factors in search ads
Targeting – For instance, your ads will be shown in the geography that you choose (you can go as specific as the ZIP code)
Search term and keyword – What is being searched for by the user + the keyword that you optimize the ad for.
Ad copy relevance – Ads that appear for a specific search term should be relevant. A search for colleges should not throw results for travel packages.
Landing page experience – How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?
Conversion rate – This is again controlled by relevance, landing page quality, and experience.
Bids – If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
Quality score: Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is interrelated.