AWQL is a SQL-like language for performing queries against most common AdWords
API services. Any service with a
query() method is supported.
AWQL is inspired by SQL, though it does not support the full SQL vocabulary.
Notable omissions are the
GROUP BY clauses.
For each service, you can get the list of queryable fields from
Additionally, you can use AWQL to query reports. See
Report Types for a comprehensive list of
Using AWQL in service calls
AWQL is usually a more efficient way to code the same call.
For example, here’s a selector you might use for
Id Name Status EQUALS ENABLED Name ASCENDING 0 50
The equivalent AWQL query string for
SELECT Id, Name WHERE Status = 'ENABLED' ORDER BY Name ASC LIMIT 0,50
Our client libraries feature code samples using AWQL,
for example this complete code sample for getting campaigns with AWQL:
FROMclause is not needed since the data source is already determined
by the service to which the request is sent.
DURINGclause is not allowed in service calls, but is allowed in
reporting calls. The time zone of the account
- Although keywords (for example,
WHERE) are not case-sensitive, field
(column) names (such as
Name) and literals (such as
- When using
NOT_INoperators in your
WHEREclause, you are
limited to 10,000 items.
Using AWQL with reports
AWQL is often used in reporting. Instead
of specifying the XML fragment in the “
POST parameter as you
normally would for reports, supply these two parameters:
__rdquery“: contains the AWQL query string.
__fmt“: defines the report download
There are also some usage differences when using AWQL for reports:
The query must contain a report
FROMclause, for example:
SELECT Id, Criteria, AdGroupName FROM KEYWORDS_PERFORMANCE_REPORT
Note that while
FROMis disallowed in service calls, it is mandatory in
Date ranges for the report are defined in the
DURINGclause of the query.
Date ranges can be specified in two different ways:
A custom date range using regular AWQL syntax, for example:
SELECT Id, Criteria, AdGroupName FROM KEYWORDS_PERFORMANCE_REPORT DURING 20190101,20190325
A date range type, for example:
SELECT Id, Criteria, AdGroupName FROM KEYWORDS_PERFORMANCE_REPORT DURING LAST_7_DAYS
To get data for all dates (the equivalent of
ALL_TIME), you can omit the
DURINGclause from your query. However, this is only allowed if the
SELECTclause of your query does not include the
LIMIT(sorting and paging) are NOT supported for
reports. Including these clauses in a query will generate an error.
To omit zero-impression rows, include a
WHERE Impressions > 0condition.
Here is the formal AWQL grammar for reference.
Statement -> SelectClause FromClause1 WhereClause? DuringClause2 OrderByClause?3 LimitClause?4 SelectClause -> SELECT ColumnList FromClause -> FROM SourceName WhereClause -> WHERE ConditionList DuringClause -> DURING DateRange OrderByClause -> ORDER BY Ordering (, Ordering)* LimitClause -> LIMIT StartIndex , PageSize ConditionList -> Condition (AND Condition)* Condition -> ColumnName Operator Value Value -> ValueLiteral | String | ValueLiteralList | StringList Ordering -> ColumnName (DESC | ASC)? DateRange -> DateRangeLiteral | Date,Date ColumnList -> ColumnName (, ColumnName)* ColumnName -> Literal SourceName -> Literal StartIndex -> Non-negative integer PageSize -> Non-negative integer Operator -> = | != | > | >= | StringSingleQ | StringDoubleQ StringSingleQ -> '(char)' StringDoubleQ -> "(char)" StringList -> [ String (, String)* ]5 ValueLiteral -> [a-zA-Z0-9_.]* ValueLiteralList -> [ ValueLiteral (, ValueLiteral)* ]5 Literal -> [a-zA-Z0-9_]* DateRangeLiteral -> TODAY | YESTERDAY | LAST_7_DAYS | LAST_WEEK | LAST_BUSINESS_WEEK | THIS_MONTH | LAST_MONTH | LAST_14_DAYS | LAST_30_DAYS | THIS_WEEK_SUN_TODAY | THIS_WEEK_MON_TODAY | LAST_WEEK_SUN_SAT Date -> 8-digit integer: YYYYMMDD
FROMis disallowed in service calls but required in report
DURINGis disallowed in service calls. It is required in
report downloads if the
SELECTclause of your request includes the
ORDER BYis disallowed in report calls.
LIMITis disallowed in report calls.
- 5 For
ValueLiteralList, square brackets [
] are required, elsewhere, they denote a range.
*signifies one or more.
- All keywords are case-insensitive.
- Column names and Literals are case-sensitive.
- White space doesn’t matter.
- Both double quotes and single quotes are accepted for strings. Escape