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Smart Display Campaigns  |  AdWords API  |  Google Developers

Smart Display campaigns offer a
streamlined approach to advertising on the Display Network. Since AdWords
automatically manages many aspects of Smart Display campaigns, you will only
be able to use a subset of settings, bidding strategies and targeting options
with these campaigns.

Create a campaign

To create a Smart Display campaign, follow the process demonstrated in the
Add campaigns code example,
but with the following changes:

  • Set the advertisingChannelType to DISPLAY.
  • Set the advertisingChannelSubType to DISPLAY_SMART_CAMPAIGN.
  • Specify a biddingStrategyConfiguration of type TARGET_CPA or
    TARGET_ROAS.

You can specify the following optional settings as well:

The only campaign-level targeting options allowed are:

You can also associate your campaign with a
dynamic feed, as described in
the Dynamic Remarketing guide.

Create an ad group

To create an ad group for your Smart Display campaign, follow the same process
you use for other ad groups. However, since Google Ads manages most aspects of a
Smart Display campaign, targeting options at the ad group level are not allowed.

Create ads

The new
MultiAssetResponsiveDisplayAd
is the recommended ad type for Smart Display campaigns. Check out the code
examples in the
corresponding guide
for details.

Reporting

Smart Display campaigns in reports will appear in reports with
AdvertisingChannelSubType
of DISPLAY_SMART_CAMPAIGN. In addition, the
AD_PERFORMANCE_REPORT
has a collection of
MultiAssetResponsiveDisplayAd... fields.
Use these fields to monitor the performance of assets in your ads and determine
which ones should be added or removed to meet the goals of the campaign.

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