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Shopping Automation  |  Google Developers

Your guide to building an automated platform for Google Shopping campaigns using Google APIs.

The

Shopping Automation Guide

provides comprehensive steps required to create a seamless user experience for merchants on your e-commerce platform. This guide highlights the various Google APIs required to efficiently manage large numbers of Merchant Center and Google Ads accounts.

Choose from the following automation options.

Full Automation

Make it easy for your customers to launch a Shopping ads campaign without leaving your platform.

Feed Management

Manage feeds for your merchants in Merchant Center using the Content API for Shopping.

Campaign Management

Manage advertising campaigns for your merchants using the AdWords API.

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