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Report Types  |  AdWords API  |  Google Developers

ACCOUNT_PERFORMANCE_REPORT

The Account Performance report includes all statistics aggregated by default
at the account level, one row per account. If other segment fields are used,
you may get more than one row per account. See segmentation for
more information.

AD_CUSTOMIZERS_FEED_ITEM_REPORT

The Ad Customizers Feed Item report provides statistics for feed items used
in Ad Customizers.
Statistics are aggregated at the feed item level, one row per feed item. If
other segment fields are used, you may get more than one row per feed item. See
segmentation
for more information.

AD_PERFORMANCE_REPORT

The Ad Performance report includes all statistics aggregated at the ad
level, one row per ad. If other segment fields are used, you may get more than
one row per ad. See segmentation for
more information. This is a single
attribution
report when CriterionId is requested. The CriterionId field
will return any criteria that triggered the ad, not just keywords.

ADGROUP_PERFORMANCE_REPORT

The Ad Group Performance report includes all statistics aggregated by
default at the ad group level, one row per ad group. If other segment fields
are used, you may get more than one row per ad group. See segmentation for
more information.

AGE_RANGE_PERFORMANCE_REPORT

The Age Range Performance report includes all Display Network and YouTube
Network statistics aggregated by age range. It also includes automatic audience
performance. If other segment fields are used, you may get more than one row
per age range. See segmentation for
more information. This is a multiple
attribution
report.

AUDIENCE_PERFORMANCE_REPORT

The Audience Performance report includes performance data from interests and
remarketing lists for Display Network and YouTube Network ads, and remarketing
lists for search ads (RLSA), aggregated at the audience level—one row per
audience. If other segment fields are used, you may get more than one row per
topic. See segmentation for
more information. This is a multiple
attribution
report.

AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT

The Automatic Placements Performance report includes all statistics
aggregated at the placement level, one row per placement. If other segment
fields are used, you may get more than one row per placement. See segmentation for
more information. This is a multiple
attribution
report.

BID_GOAL_PERFORMANCE_REPORT

The Bid Goal Performance report includes statistics for your portfolio bid strategies. Standard strategies
will not appear in this report’s output.

BUDGET_PERFORMANCE_REPORT

The Budget Performance report includes all statistics aggregated by default
at the budget level, one row per budget. If other segment fields are used, you
may get more than one row per budget. See segmentation for
more information.

CALL_METRICS_CALL_DETAILS_REPORT

The Call Metrics Call Details report includes data for call tracking of
call-only ads or call extensions.

CAMPAIGN_AD_SCHEDULE_TARGET_REPORT

The Campaign Ad Schedule Target report summarizes the performance of
campaigns by AdSchedule
criteria
.

CAMPAIGN_CRITERIA_REPORT

The Campaign Criteria report is a structure report that
allows you to efficiently retrieve campaign-level criteria.

CAMPAIGN_GROUP_PERFORMANCE_REPORT

The Campaign Group Performance report includes the overall performance
statistics of campaigns that you have included in campaign groups. Statistics
are aggregated by default at the campaign group level. If other segment fields
are used, you may get more than one row per campaign group.

CAMPAIGN_LOCATION_TARGET_REPORT

The Campaign Location Target Report summarizes the performance of campaigns
by location-based CampaignCriterion.

CAMPAIGN_NEGATIVE_KEYWORDS_PERFORMANCE_REPORT

Although negative keywords do not hold statistics, you can use this structured report to
efficiently retrieve attributes of keyword-based NegativeCampaignCriterion
objects.

CAMPAIGN_NEGATIVE_LOCATIONS_REPORT

Although negative locations do not hold statistics, you can use this structured report to
efficiently retrieve attributes of location-based NegativeCampaignCriterion
objects.

CAMPAIGN_NEGATIVE_PLACEMENTS_PERFORMANCE_REPORT

Although negative placements do not hold statistics, you can use this structured report to
efficiently retrieve attributes of placement-based NegativeCampaignCriterion
objects.

CAMPAIGN_PERFORMANCE_REPORT

The Campaigns Performance report includes all statistics aggregated by
default at the campaign level, one row per campaign. If other segment fields
are used, you may get more than one row per campaign. See segmentation for
more information.

CLICK_PERFORMANCE_REPORT

The Click Performance report includes stats aggregated at each click level,
and includes both valid and invalid clicks.

For non-Search campaigns, the Clicks field represents the
number of valid and invalid interactions instead of clicks.

CREATIVE_CONVERSION_REPORT

Free clicks are interactions that take place before a clickthrough for
certain ads, product extensions and location extensions, e.g., interactions
like “Get directions”. Visit this help page to learn more
about free clicks.

This report is called “Free clicks” in the Google Ads UI.

CRITERIA_PERFORMANCE_REPORT

The Criteria Performance report includes statistics aggregated at the ad
group criteria level, one row per ad group and criteria combination. If other
segment fields are used, you may get more than one row per criteria. See segmentation for
more information. This is a single
attribution
report.

DISPLAY_KEYWORD_PERFORMANCE_REPORT

The Display Keyword Performance report includes all Display Network and
YouTube Network statistics aggregated at the keyword level, one row per
keyword. If other segment fields are used, you may get more than one row per
keyword. See segmentation for
more information. This is a multiple
attribution
report.

DISPLAY_TOPICS_PERFORMANCE_REPORT

The Display Topics Performance report includes all Display Network and
YouTube Network statistics aggregated at the topic level, one row per topic. If
other segment fields are used, you may get more than one row per topic. See segmentation for
more information. This is a multiple
attribution
report.

FINAL_URL_REPORT

The Final URL report includes all statistics aggregated at the final URL
level, one row per final URL. If other segment fields are used, you may get
more than one row per final URL. This report doesn’t show any stats for ad
extensions. See segmentation for
more information.

GENDER_PERFORMANCE_REPORT

The Gender Performance report includes all statistics aggregated by gender.
It also includes automatic audience performance. If other segment fields are
used, you may get more than one row per gender. See segmentation for
more information. This is a multiple
attribution
report.

GEO_PERFORMANCE_REPORT

The Geo Performance report includes all statistics aggregated at the
country/territory level, one row per country/territory. If other segment fields
are used, you may get more than one row per country/territory. See segmentation for
more information.

KEYWORDLESS_CATEGORY_REPORT

The Keywordless Category Performance report includes keywordless ads (dynamic
search ads
) statistics aggregated by category.

KEYWORDLESS_QUERY_REPORT

The Keywordless Query report includes keywordless ads (dynamic
search ads
) statistics based on search terms.

KEYWORDS_PERFORMANCE_REPORT

The Keywords Performance report includes all statistics aggregated at the
keyword level, one row per keyword. If other segment fields are used, you may
get more than one row per keyword. See segmentation for
more information.

This is a single
attribution
report. If a keyword triggers an ad on the Display Network or
YouTube Network, the Id is represented as ID 3000000.

An ID of 100 is reserved for logging served ads from ad groups
that have no targeting criteria and thus are eligible to be running
everywhere.

LABEL_REPORT

The Label report is a structure report that lists all labels for your
account.

LANDING_PAGE_REPORT

The Landing Page report includes all statistics aggregated by default by the
UnexpandedFinalUrlString, one row per the URL string. If other segment
fields are used, you may get more than one row per the URL string.

MARKETPLACE_PERFORMANCE_REPORT

The Marketplace Performance report includes all statistics of ads displayed on the
Marketplace, aggregated by default at the account level. If other segment fields are
used, you may get more than one row per account. See segmentation for
more information.

PAID_ORGANIC_QUERY_REPORT

The Paid and Organic Query report provides a holistic view of your search
stats across ads and organic listings at the query level. This lets you analyze
strengths and gaps in your overall search presence, and gives insight into how
your paid and organic search listings work together to connect your business
with people searching on Google.

PARENTAL_STATUS_PERFORMANCE_REPORT

The Parental Status Performance report includes statistics aggregated at the
parental status level, one row per parental status. If other segment fields are
used, you may get more than one row per parental status. See segmentation for
more information.

PLACEHOLDER_FEED_ITEM_REPORT

The Placeholder Feed Item report includes all statistics at the feed-item
level (e.g., a single sitelink). If other segment fields are used, you may get
more than one row per feed item. See segmentation for
more information.

PLACEHOLDER_REPORT

The Placeholder Report provides statistics for feed-based ad extensions, one
row per placeholder type.
If other segment fields are used, you may get more than one row per placeholder
type. See segmentation for
more information.

PLACEMENT_PERFORMANCE_REPORT

The Placements Performance report includes all statistics aggregated at the
placement level, one row per placement. If other segment fields are used, you
may get more than one row per placement. See segmentation for
more information. This is a multiple
attribution
report.

PRODUCT_PARTITION_REPORT

The Product Partition report provides shopping campaign statistics
aggregated at the product partition (Id field) level. If other
segment fields are used, you may get more than one row per product partition.
For product-level results, see the Shopping
Performance Report
.

SEARCH_QUERY_PERFORMANCE_REPORT

The Search Terms report includes all statistics aggregated at the search
terms level, one row per combination of search terms. If other segment fields
are used, you may get more than one row per combination of search terms. See segmentation for
more information.

SHOPPING_PERFORMANCE_REPORT

The Shopping Performance report provides shopping campaign statistics
aggregated at the product (OfferId field) level. Product dimension
values from Merchant Center such as brand, category, custom attributes, product
condition and product type will reflect the state of each dimension as of the
date and time when AdWords recorded the corresponding event.

TOP_CONTENT_PERFORMANCE_REPORT

The Top Content Performance report includes statistics for top content bid
modifier criteria, one row per ad group and criteria combination. If other
segment fields are used, you may get more than one row per criteria. See segmentation for
more information.

URL_PERFORMANCE_REPORT

The URL Performance report includes all statistics aggregated at the URL and
criterion level, one row per combination of:

  • URL where your ads have been displayed (Url)
  • Targeting criterion (CriteriaParameters)

If other segment fields are used, you may get more than one row per combination
of URL and placement criterion. See segmentation for
more information. This is a single
attribution
report. USER_AD_DISTANCE_REPORT

The User Ad Distance Report provides statistics aggregated by the user’s
distance from your location extensions. Each DistanceBucket shows all
impressions that fall within its distance. As a result, an impression will
contribute to the stats for all DistanceBucket objects that
include the user’s distance.

VIDEO_PERFORMANCE_REPORT

The Video Performance report includes statistics for your account’s upgraded
AdWords for Video campaigns
.

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