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Rate Sheet and Non-Compliance Fees  |  AdWords API  |  Google Developers

AdWords API access levels

Basic access
This is the default access level for all approved developer tokens. Basic
access allows developers to execute up to 10,000 operations and download up to
1,000 reports per day.
Standard access
This access level provides unlimited daily operations and report downloads
to qualified developers. Developers can request this access level by completing the
standard access application.

There is no charge for either access level.

API Operations

A get operation is counted as one operation, regardless of the
number of results objects. For a mutate, each mutated item counts
as one operation. For a BatchJobService job, each operation is counted
separately. The following table gives some examples of the accounting:

API request Operations counted towards Daily Limit
Operation: get

Count: 53 ad groups

Service: AdgroupAdService
1
Operation: mutate (ADD)

Count: 2 ad groups

Service: AdgroupAdService
2
Operation: get

Count: 100 targeting ideas

Service: TargetingIdeaService
1
Operation: mutate (ADD)

Count: 10 campaigns

Service: BatchJobService
10

Report downloads do not count towards the daily operations quota but
are subject to the 1,000 downloads per day limit for developer tokens
with basic access.

Non-compliance fees

If you are subject to
Required Minimum Functionality, the
API Review Team will audit your tool to ensure compliance. If the audit results
in a finding of non-compliance, you will receive notice that the enforcement
period has begun according to the following schedule:

Day 1 Notice of non-compliance 30-day “fix-it” period begins
Day 30 30-day fix-it period ends If you are fully compliant with RMF, you will not incur any fees
Day 31 Notice of continued non-compliance + first bill for non-compliance fee Non-compliance fees (details below) are due in 30 days
Day 60 First bill for non-compliance fee is due If you are fully compliant with RMF and you have paid your non-compliance
fees in full, the enforcement period ends
Day 61 Notice of continued non-compliance + second bill for non-compliance fee Non-compliance fees (details below) are due in 30 days
Day 90 Second bill for non-compliance fee is due If you are fully compliant with RMF and you have paid your non-compliance
fees in full, the enforcement period ends
Day 91 Final notice of continued non-compliance + Final notice that tool may be
downgraded to Basic Access
Final deadline for compliance ends 30 days after Final notice
Day 120 Final compliance deadline
Day 121 Notice of Downgrade to Basic Access Tools may regain Standard Access only if compliant with RMF and only if
all non-compliance fees have been paid in full

Non-compliance fees are calculated as follows:

  • The fee is based on the number of operations (or the number of report
    downloads) during the previous 30-day period, either $1 for every 25,000
    operations or $1 for every 25,000 report downloads, whichever is greater. The
    resulting calculation will be rounded up to $1,000 (if below $1,000) and capped
    at $25,000. Total non-compliance fees during any review cycle shall be capped
    at $50,000 according to the audit schedule above.
  • Once a bill is issued for non-compliance, it must be paid in full, or your
    token may be downgraded to Basic Access or revoked.


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