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Limits  |  AdWords API  |  Google Developers

This page lists various limits in the AdWords API along with the
corresponding error that is thrown when the limit is exceeded. General
product limits, such as the number of campaigns per account, is listed in the
Google Ads Help Center.

Please note that UTF-8 encoding is used when calculating byte limits for
string values.

Account

Ad

Ad group

Batch job

Description Value Error Notes
Size of uploaded active batched operations in an account 1 GB BatchJobError.DISK_QUOTA_EXCEEDED If you encounter this error, wait until the size of pending uploaded
operations falls below the limit before creating new jobs.
Maximum number of batch jobs created per day for a test account 250 N/A N/A

Budget

Description Value Error Notes
Maximum number of shared budgets in an account 11,000 EntityCountLimitExceeded.ACCOUNT_LIMIT The budgets limit is 1,000 more than the number of campaigns limit to allow for some room in
reassigning budgets if needed. There is no restriction on the number of campaigns that can share a budget.
Maximum number of unshared budgets in an account 20,000 EntityCountLimitExceeded.ACCOUNT_LIMIT These are budgets that are associated with a specific campaign, and cannot be shared between campaigns.

Campaign

Criterion

Experiment

Feed

General

Label

Description Value Error Notes
Maximum number of labels that can be applied to accounts by a manager account 200 EntityCountLimitExceeded.ACCOUNT_LIMIT N/A
Maximum number of accounts a label can be applied to 1,000 EntityCountLimitExceeded.ACCOUNT_LIMIT N/A
Maximum number of labels that can be applied to entities (campaigns, ad groups, etc.) per account 100,000 EntityCountLimitExceeded.CAMPAIGN_LIMIT,
EntityCountLimitExceeded.ADGROUP_LIMIT, etc.
Labels for all entity types count towards the same limit.
Maximum number of labels that can be applied to a single entity (campaign, ad group, etc.) 50 EntityCountLimitExceeded.CAMPAIGN_LIMIT,
EntityCountLimitExceeded.ADGROUP_LIMIT, etc.
N/A

Offline Conversions

Description Value Error Notes
Maximum number of offline click conversions that can be uploaded per API call 2,000 SizeLimitError.REQUEST_SIZE_LIMIT_EXCEEDED For performance reasons, we limit the number of offline click conversions that can be imported per API call to 2,000.

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