Google Ads

Implementation Checklist for Parallel Tracking Setup  |  AdWords API

We’ve put together an implementation checklist to assist you in
migrating to parallel tracking.

HTTPS support: Tracking server is configured to support the
HTTPS protocol.
[Recommended] HTTPS entry in Google Ads: The tracking template URL
in Google Ads begins with https://. To help with the migration,
Google Ads will always rewrite the first tracking call to HTTPS if it’s
not entered as such.
Server-side redirects: Tracking redirects use server-side
redirection (as opposed to on-page redirection like javascript).
[Optional] API integration for opt-in: Customers can opt into parallel tracking
through your platform using AdWords API.
[Optional] API integration for final URL suffix field:
Customers can set
the final URL suffix field
in your platform using AdWords API.
[If applicable] Landing page parameters: Variables that were
being sent to the landing page during click redirect have been entered
in Google Ads in the final URL or final URL suffix field (recommended)
or in the tracking template field (not preferred).
[Optional] Click identifier (gclid) tracking: Auto-tagging is
enabled in the Google Ads account settings or through the API
to append Google’s unique click identifier (“gclid”) to both the
landing page and tracker URL and make associated changes to tracking
and reporting. Replace the value of your click identifier param with
Google’s click identifier (gclid) by using the {gclid}
ValueTrack parameter and make associated changes to tracking and
Parallel tracking indicator: Your tracker passes on the
parallel tracking indicatorgb=1” when
redirecting to subsequent trackers.
[Best practice] Test tracking setup: Confirmed that all URLs are
being properly rendered using the
Test functionally in the Google Ads UI
[Best practice] End-to-end testing: Completed end-to-end
testing by turning on parallel tracking for one or more of your smaller
production accounts before migrating advertiser accounts.

Next Steps

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